Fieldnotes
A collection of perspectives on marketing, growth, systems, and how businesses actually operate.
Featured Fieldnote
CASE STUDY: Diagnosing the Business Before Building the Product
How GAMUT helped an early-stage venture identify the assumptions and dependencies that needed to be…
Why Positioning Is the Anchor of Every Effective Go-to-Market System
Nearly every positioning engagement begins the same way. An organization is facing a challenge —…
Good Positioning Often Sounds Obvious
The hardest part of positioning isn’t writing the statement. It’s uncovering the truth that makes…
The Campaign Wasn’t the Problem
Marketing is often where business problems become visible, but not always where they begin. This…
AI Readiness Is Really Organizational Readiness
As AI reshapes marketing, many organizations are focused on the technology itself. The more important…